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It is unusual for sponsors to say anything publicly on such a sensitive issue and the comments reflect concern over the knock-on effects on their image.“This underlines that companies need to make sure that any high profile association enhances their reputation rather than damages it,” said Andy Sutherden, Global Head of Sports Marketing & Sponsorship at communications firm H K Strategies.
With its four yearly showpiece event only four days away, soccer’s governing body FIFA is on the defensive, conducting an internal investigation into the decisions to hold the 2018 World Cup in Russia and the 2022 Cup in Qatar. Qatar’s bid has attracted controversy from the outset because of the extreme summer heat during the months when the Cup is played and the tiny country’s lack of domestic soccer tradition.
After plenty of brainstorming, we realized our idea was right in front of us all along—making the idea of building even more literal.
The NRMCA booth would represent the foundational idea of “Strongtown,” a village featuring buildings that embody our three core pillars: Strength, Ease of Use, and Safety.
With the annual CONEXPO show approaching, DDC had the opportunity to help develop the NRMCA booth, displayed during the convention.
Our goal was to produce a booth that not only showcased previous work within the campaign but also creatively stressed NRMCA’s importance within the construction industry.
That ban was overturned but another was imposed for conflicts of interest.
FIFA is now facing calls to strip Qatar of the World Cup should Garcia’s investigation prove that it bought the votes needed to host the tournament. broadcaster Fox, which paid an estimated 5 million for rights to the 20 World Cups, was already unhappy with plans to switch the dates of the Qatar tournament to later in the calendar year when it would clash with the NFL American football programme.
The effects of industry origin and national origin on the complexity of alliance agreements is investigated.
Hypotheses are formulated and tested with a sample of 598 domestic and international alliance agreements across 5 different industries.
“FIFA haven’t given a great deal of consideration to sponsors.
The sport is so big, they are less beholden than other sports,” he added.
If it goes ahead, the tournament is expected to be switched to a date later in the year, creating scheduling headaches for broadcasters and European club soccer clubs.