Dating service affiliate programs
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On cable, WBRC is available on Charter Spectrum channel 7, and Comcast Xfinity and AT&T U-verse channel 6 in standard definition; and in high definition on Spectrum digital channel 1007, and Xfinity and AT&T U-verse channel 1006. The station's transmitter was originally purposed as the transmitter facilities for radio station WBRC-FM (102.5, now WBPT at 106.9 FM; original frequency now occupied by WDXB), which signed on in 1947 with the highest radiated power of any radio station worldwide, operating at 500,000 watts; after the FM station suspended operations in June 1948 due to continued revenue losses due to the lack of radios equipped with FM tuners, Hanna borrowed $150,000 to build a new studio facility and transmitter atop Red Mountain for the television station.Although WBRC-TV was the first television station in Birmingham to be granted a license by the Federal Communications Commission (FCC), it is the second-oldest television station in Alabama, signing on just over one month after WAFM-TV (channel 13, now WVTM-TV), which debuted on May 29. WBRC became the first television station to broadcast the United Cerebral Palsy Telethon, an event to raise money for the cerebral palsy research organization that premiered in 1949; it was from WBRC that the event emerged into national prominence, with national celebrities even making appearances on the telecast.
Storer may have used his leverage to secure a primary CBS affiliation for WBRC-TV, which joined the network on July 4, 1954.Smith's resignation from CBS News after he quoted an anti-desegregation statement by political scientist Edmund Burke in the closing narration, viewed by network president Bill Paley as editorializing his views in support of school integration; however, the special aired on May 18 of that year, two months after the ABC agreement was signed.ABC had very few full-time affiliates south of Washington, D. at the time, but now it had the full benefit of one of the South's strongest signals, best antenna locations and largest coverage areas.It also pre-empted the ABC Evening News (the forerunner to World News Tonight) from the program's debut in 1968 until August 7, 1972 (when both it and WJRT-TV in Flint, Michigan became the last two ABC affiliates to begin airing the network newscast), as well as daytime network programs at aired during the a.m. However, ABC largely brushed off the pre-emption issue, even though it would eventually become the #1 network nationwide by the late 1970s, because of WBRC's status as central Alabama's dominant station.In 1966, WBRC-TV began broadcasting local programming in color, after the station purchased two color cameras; among the first local programs to be produced in color was the Alabama Crimson Tide football coaches' program, The Bear Bryant Show (originated from CBS affiliate WCOV-TV (now also a Fox affiliate) in Montgomery, the first television station in the state to begin color broadcasts), which aired on WBRC until 1970, when it moved to WAPI-TV.Like many network affiliates, WBRC-TV would preempt ABC programming occasionally or regularly, in some cases.
For example, according to local legends, the station initially turned down Bewitched, not because it was concerned about witchcraft, but because it concerned a mixed marriage (between a witch and a mortal); there were fears that Bewitched would encourage what some segregationists referred to as "cross-breeding"; channel 6 would not clear Bewitched until 1967 (although, according to the October 15, 1965 issue of The Birmingham News, Bewitched was shown airing at its in-pattern time of Thursdays at p.m. Channel 6 continued these practices for most of its years with ABC.WBRC-TV's signal provided at least secondary coverage as far north as Decatur and extending south to near Montgomery, and from the Mississippi border in the west to the Georgia border in the east.The station became exclusively affiliated with ABC on September 7, 1961; on that date, channel 13 (by then known as WAPI-TV) assumed rights to CBS and NBC programming, although WBRC continued to occasionally carry certain CBS shows that WAPI chose not to carry through 1965.Unusual for a commercial broadcaster, Storer supported educational television, and the company donated two transmitters and frequencies in the Birmingham market (channels 7 and 10, which were respectively occupied by WCIQ and WBIQ when both stations signed on in 1955) to Alabama Educational Television (now Alabama Public Television).This also, however, may have been a move to forestall future commercial competition in the market; WBRC and WABT remained the only commercial stations in Birmingham, which would not get a third commercial broadcast television outlet until WBMG (now WIAT) debuted in October 1965, on UHF channel 42, a signal considerably weaker than that of either channels 6 or 13, and a problem which hampered that station's progress until the early 2000s.In September 1950, WBRC established a coaxial cable link with fellow NBC-Du Mont affiliate WRGB (now a CBS affiliate) in Schenectady, New York, allowing the station to broadcast NBC and Du Mont network programs both live and live-to-air.