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The rep then asked if I would like to finish out my current plan.
“If I could not stop auto-renewal,” I told them, “I would like to cancel my account.” That’s when the barrage of offers started coming.
Sirius XM has a market monopoly on delivering music via satellite.
I’ll admit it, I hated them even using the service, and I ended up a customer anyway.
It’s crazy that a world of digital music still can’t compete with satellite radio for convenience in the car.
And it’s all because they followed the business model of the 8-track cassette — build the damn thing directly into the dashboard of every American-made car.
I told them straight up that I wanted to stop auto-renewal because in the past I had received attractive offers to rejoin when I let my account lapse. Even though satellite radio is a luxury, Sirius XM portrays its company as a utility when explaining why every subscriber is forced to auto-renew.
And their policy is not to notify monthly subscribers before their subscription is auto-renewed.
Without the government’s blessing on its monopoly, satellite radio might have gone the way of the 8-track.
But the industry elite had deemed satellite radio too big to fail.
In 2008, the FCC approved the merger of Sirius Satellite Radio and XM Satellite Radio, basically saying it was OK to create a satellite radio monopoly because otherwise the companies would go out of business due to competition from digital.
The merger was a profitable move for both companies.
I have enjoyed satellite radio for the last three and a half years. Who wants to listen to advertisements for music sandwiched between advertisements for products when there are so many other options?